The hotel sector was hardest hit by COVID labour shortages and has not yet fully recovered. While tourism has attracted back over 1 million workers through higher wages, increased flexibility and enhanced benefits,  as global travel demand continues to surge, we remain over 300,000 workers short to meet 2024 demand.  However, there are simply not enough Canadians are available to fill the gap.

Canada has a housing crisis, worsened by unchecked short-term rental (STR) growth in communities with housing shortages. Commercial STR operators are taking homes off the market and driving up rent. 
Meanwhile, hoteliers across the country are providing affordable housing options for employees, but are shut out of federal housing incentive programs.

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Global travel is back, but international travellers are not choosing Canada. Competition is fierce and we are being outspent on marketing and investment globally.